Privacy Policy

Effective Date: March 18, 2026

This Privacy Policy describes how The Founder Fit ("Knomaad LLC," "Company," "we," "us," or "our") collects, uses, shares, retains, and otherwise processes information about you ("Participant," "User," or "you") in connection with The Founder Fit website, programs, and related services (collectively, the "Service"). By accessing or using the Service, you consent to the data practices described in this Policy. If you do not agree, do not use the Service. This Policy is incorporated into and subject to our Terms of Service. We reserve the right to modify this Policy at any time. Changes take effect immediately upon posting. Continued use of the Service constitutes your acceptance of any revised Policy.

1. Information We Collect

We collect a broad range of information to operate and improve the Service. Categories of information we collect include:

1.1 Information You Provide Directly

• Registration data: name, email address, phone number, username, password
• Profile data: age, gender, occupation, business details, professional background
• Health and fitness data: fitness levels, health goals, dietary preferences, weight, measurements, physical capabilities, medical conditions or limitations you voluntarily disclose
• Payment and billing information (processed via third-party payment processors)
• Communications: messages, emails, support requests, survey responses, feedback, testimonials
• User Content: photos, videos, transformation stories, forum posts, progress updates, and any other content you submit

1.2 Information Collected Automatically

• Device and technical data: IP address, browser type and version, operating system, device type (desktop, tablet, or mobile), device identifiers, hardware model, screen size, and browser language
• Usage data: pages visited, features used, time spent, click paths, referring URLs, program completion rates, and interaction patterns
• Location data: approximate geographic location (city, region, and country) derived from your IP address, and the time zone reported by your browser or inferred from your IP address; with your permission, we may also collect precise GPS location
• Cookie and tracking data: as described in Section 6 below

Specifically, each time you load a page on the Service, we automatically record a visit log that includes your IP address, the approximate city, region, and country resolved from that IP address (via a third-party geolocation lookup service), your time zone, device type, operating system, browser, screen size, language, the page path, the referring URL, and a session identifier. We use this information to operate, secure, debug, and improve the Service, to understand how and where it is being used, to detect fraud and abuse, and to inform product and marketing decisions. This visit metadata is retained as described in Section 4 and may be reviewed by authorized administrators alongside your account.

1.3 Information from Third Parties

• Social media platforms (if you connect accounts or log in via social login)
• Marketing and advertising partners, data brokers, and analytics providers
• Referral partners and affiliate networks
• Publicly available sources

2. How We Use Your Information

We use the information we collect for a wide range of purposes, including but not limited to:

2.1 Service Operations

• Providing, administering, and personalizing your program experience
• Processing payments and managing your account
• Communicating with you about your participation, updates, and support
• Tracking your progress and delivering customized content

2.2 Business, Marketing & Commercial Purposes

• Developing and improving current and future products, programs, and services
• Sending promotional emails, newsletters, offers, and marketing communications
• Conducting market research, surveys, and analysis
• Creating anonymized, de-identified, or aggregated datasets for internal analysis, benchmarking, and reporting
• Creating and publishing anonymized case studies, program outcome reports, and research publications
• Using your testimonials, transformation stories, progress photos, and results (with or without attribution) for marketing, advertising, and promotional purposes across any medium
• Retargeting and advertising campaigns on social media, search engines, and third-party platforms

2.3 Sharing & Licensing Your Data

We may use your de-identified, anonymized, or aggregated data — and in some cases your non-anonymized data where you have consented — for the following additional purposes:

• Licensing or selling aggregated wellness, behavioral, and engagement datasets to research institutions, wellness companies, or commercial partners
• Sharing data with business partners for joint marketing or co-branded programs
• Developing industry benchmarks or wellness indices derived from participant data

2.4 Legal & Safety

• Complying with applicable laws, regulations, legal process, or governmental requests
• Protecting the rights, property, and safety of the Company, our users, and the public
• Detecting, investigating, and preventing fraud or unauthorized use

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: vendors, contractors, and partners who assist in operating the Service (e.g., email delivery, payment processing, analytics, hosting, customer support)
• Business Partners & Affiliates: companies with whom we have partnerships, co-marketing arrangements, or referral relationships
• Advertising & Analytics Platforms: including but not limited to Google Analytics, Facebook Pixel, and similar tracking and advertising services
• Acquirers & Successors: in the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or part of our assets, your information may be transferred as part of that transaction

4. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. This means we may retain certain information indefinitely, including:

• Account data and program history for as long as your account exists and for a reasonable period thereafter
• User Content and testimonials indefinitely, as these are licensed to us on a perpetual basis
• Transaction and billing records as required by applicable financial regulations
• Anonymized or aggregated data indefinitely, as this data is no longer personally identifiable

Upon account deletion, we may retain certain residual data in backup systems or archives, and we will continue to use any de-identified or aggregated data derived from your information.

5. Your Health & Sensitive Data

You may voluntarily provide health, fitness, dietary, or wellness information as part of the Service. By providing such information, you expressly consent to its collection, use, and processing as described in this Policy. We use health and fitness data to:

• Personalize your program experience and recommendations
• Conduct anonymized research and develop wellness insights
• Improve our programs, content, and service offerings
• Create aggregated reports and benchmarks shared with business partners

We implement reasonable measures to protect sensitive data; however, no system is completely secure and we cannot guarantee the security of any data transmitted to or stored on our systems.

6. Cookies & Tracking Technologies

We and our third-party partners use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect and store information about your interactions with the Service. These technologies enable us to:

• Recognize returning users and maintain session state
• Analyze usage patterns and optimize the Service
• Deliver targeted advertising and remarketing campaigns
• Measure the effectiveness of marketing efforts
• Enable third-party integrations (e.g., social sharing, analytics)

By using the Service, you consent to our use of cookies and tracking technologies. You may manage cookie preferences through your browser settings; however, disabling cookies may impair your ability to use certain features of the Service.

7. International Data Transfers

The Company operates globally and may transfer, store, and process your personal data in countries other than your country of residence, including countries that may have different or less stringent data protection laws. By using the Service, you consent to the transfer of your data to any such country and to the processing of your data in accordance with this Policy.

8. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected personal data from a minor, we will take reasonable steps to delete it. If you believe we have collected data from a minor, please contact us immediately.

9. Your Rights & Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data, including the right to access, correct, or delete your data. To exercise these rights, please contact us using the information below. Note that:

• We may require identity verification before processing requests
• We may decline requests that are unreasonably repetitive, disproportionate, or that would require disproportionate technical effort
• Even after deletion of your account, we may retain anonymized or aggregated data and residual backup copies
• Opting out of marketing communications does not opt you out of transactional or service-related communications

To opt out of marketing emails, use the unsubscribe link in any email or contact us directly. Please note that opting out may take up to 30 business days to take effect.

10. Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, loss, alteration, or disclosure. However, no security measure is perfect or impenetrable, and we cannot guarantee the security of any information you transmit to us. You transmit information to the Service at your own risk.

11. Third-Party Services & Links

The Service may contain links to or integrations with third-party websites, applications, or services. This Policy does not apply to those third-party services. We are not responsible for the content or privacy practices of any third party, and we encourage you to review the privacy policies of any third-party services you access through the Service.

12. Business Transfers

In the event that the Company is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your personal information may be transferred or disclosed as part of that transaction. We will use reasonable efforts to notify you of any such transfer.

13. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time and for any reason. Changes are effective immediately upon posting to the Service. We will make reasonable efforts to notify you of material changes, which may include posting a notice on the Service or sending an email. Your continued use of the Service after any change constitutes your acceptance of the updated Policy. We encourage you to review this Policy regularly.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

The Founder Fit
Website: thefounderfit.com

We will respond to data rights requests within the timeframe required by applicable law.